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Privacy Policy

Effective Date: 2026-02-23

1. Introduction

This Privacy Policy describes how Elderado Ventures (“Outdoor Finery,” “Company,” “we,” “us,” or “our”) collects, uses, stores, shares, and otherwise processes personal information through outdoorfinery.com and any related pages, features, communications, and services (collectively, the “Service”).

By accessing or using our Service, submitting information to us, placing an order, or otherwise interacting with our Website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms of this Privacy Policy, you should not use the Service.

This Privacy Policy is intended to provide transparency regarding our privacy practices and should be read together with our Terms of Service and any other policies posted on our Website.

2. Definitions and Key Terms

  • “Cookies” means small text files or similar technologies stored on your browser or device to help websites function, remember preferences, perform analytics, and support advertising or security features.
  • “Company,” “we,” “us,” or “our” refers to Elderado Ventures, the operator of the Service and the entity responsible for the processing of your personal information under this Privacy Policy.
  • “Device” means any internet-connected device, including but not limited to a computer, mobile phone, tablet, or similar technology used to access the Service.
  • “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household.
  • “Service” means our Website and any related services, communications, transactions, and support functions provided through or in connection with the Website.
  • “Third-Party Service Provider” means a vendor, contractor, platform provider, or partner who processes information on our behalf or provides operational, analytics, payment, fraud-prevention, shipping, communication, hosting, or marketing support.
  • “Website” means our online platform located at outdoorfinery.com.
  • “You” or “your” means any user, visitor, customer, purchaser, or other individual who accesses or uses the Service.

3. Categories of Information We Collect

We may collect personal information directly from you, automatically from your use of the Service, and from third parties.

3.1 Information You Provide Directly

You may provide us with personal information when you:

  • Visit or interact with our Website
  • Place an order or attempt to place an order
  • Request a quote, submit an inquiry, or contact customer support
  • Sign up for newsletters or marketing communications
  • Fill out forms, surveys, or other interactive features
  • Communicate with us by email, phone, text message, or other channels

3.2 Types of Personal Information We May Collect

  • Identifiers: such as your name, email address, telephone number, billing address, shipping address, and account-related details
  • Transaction Information: such as products purchased, order details, shipping information, refund requests, and purchase history
  • Payment Information: limited payment-related information necessary to facilitate transactions; full payment card data is generally processed directly by our payment processors and not stored by us in full
  • Communications: such as messages, inquiries, support requests, reviews, and other information you provide when contacting us
  • Marketing Preferences: such as subscription status, consent preferences, and communication interests

3.3 Information Collected Automatically

When you access or use the Service, we and certain third parties may automatically collect information such as:

  • IP address
  • Browser type and version
  • Device identifiers and device type
  • Operating system
  • Pages viewed, referral URLs, clickstream data, and time spent on pages
  • Approximate geolocation inferred from IP address
  • Cookie identifiers and similar tracking data

4. How We Use Your Information

We may use personal information for the following legitimate business and commercial purposes:

  • To provide and operate the Service, including maintaining the Website and enabling its core functionality
  • To process and fulfill orders, including payment processing, shipping coordination, delivery updates, returns, exchanges, and refunds
  • To communicate with you, including responding to inquiries, support requests, and order-related issues
  • To personalize your experience, including improving the relevance of content, products, and communications
  • To improve our Website and services, including troubleshooting, analytics, product selection, usability improvements, and service optimization
  • To detect, prevent, and investigate fraud, abuse, security incidents, or unlawful activity
  • To send service and transactional communications, such as confirmations, invoices, shipment notifications, and policy updates
  • To send marketing communications, where permitted by law and subject to your opt-out rights
  • To comply with legal obligations, enforce our policies, and protect our rights, property, systems, customers, and business operations

5. Legal Bases for Processing

Where applicable data protection law requires a legal basis for processing, we rely on one or more of the following:

  • Performance of a contract, including processing orders and providing customer support
  • Legitimate business interests, including fraud prevention, analytics, operational improvement, and communication management
  • Consent, where required for specific types of marketing or certain cookies and tracking technologies
  • Compliance with legal obligations, including tax, accounting, consumer protection, and regulatory requirements

6. Information We Receive from Third Parties

6.1 Service Providers and Operational Partners

We may receive information from payment processors, shipping providers, fraud-prevention vendors, analytics providers, marketing partners, ecommerce platforms, and customer support tools in connection with operating the Service.

6.2 Social Media and Public Sources

If you interact with us through social media or public platforms, we may receive information made available by you or the platform based on your privacy settings and the platform’s own policies.

6.3 Advertising and Analytics Providers

We may receive information from advertising networks, analytics tools, or similar technologies that help us understand campaign performance, Website usage, and customer interests.

7. How We Share Your Information

We do not sell your personal information for money. We may disclose personal information as described below:

  • Service Providers: We may share information with third-party vendors who provide hosting, payments, order management, shipping coordination, fraud detection, analytics, communications, IT, and related support services.
  • Business and Operational Partners: We may share information with suppliers, carriers, or fulfillment-related partners where necessary to process, fulfill, deliver, service, or resolve issues related to your order.
  • Affiliates and Corporate Transactions: We may disclose information to affiliated entities or in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.
  • Legal Compliance and Protection: We may disclose information if required by law, subpoena, court order, governmental request, or if we reasonably believe disclosure is necessary to protect rights, enforce agreements, prevent fraud, or ensure safety and security.
  • With Your Direction or Consent: We may share information with other parties when you request or authorize us to do so.

8. Cookies and Similar Technologies

We use cookies, pixels, tags, scripts, session replay tools, and similar technologies to operate the Service, remember your preferences, understand how users interact with the Website, improve performance, and support advertising and remarketing.

8.1 Types of Cookies and Tracking Technologies We May Use

  • Strictly Necessary Cookies: Required for essential site functionality, security, shopping cart management, and checkout operations
  • Performance and Analytics Cookies: Used to analyze Website traffic, user engagement, and service performance
  • Functional Cookies: Used to remember preferences and improve usability
  • Advertising and Marketing Cookies: Used to deliver relevant advertising, measure campaign performance, and support remarketing

8.2 Cookie Controls

Most browsers allow you to control cookies through browser settings. However, disabling certain cookies may affect the functionality or performance of the Service. Where required by applicable law, we will request consent before deploying non-essential cookies or similar technologies.

9. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction.

  • Secure transmission measures such as SSL/TLS where appropriate
  • Restricted access controls for authorized personnel and providers
  • Use of established payment processors and ecommerce infrastructure providers
  • Monitoring and fraud-prevention tools to help detect suspicious activity

Notwithstanding these safeguards, no method of transmission over the internet, electronic storage system, or security protocol is guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide services, complete transactions, maintain records, resolve disputes, enforce agreements, and comply with legal, tax, accounting, and regulatory obligations.

Retention periods may vary depending on the nature of the information, the context in which it was collected, and applicable legal requirements.

11. Your Privacy Rights

Depending on your jurisdiction, you may have certain rights with respect to your personal information, subject to applicable law and verification requirements. These rights may include:

  • Right of Access: The right to request confirmation of whether we process your personal information and to request a copy of that information
  • Right to Correction: The right to request correction of inaccurate or incomplete personal information
  • Right to Deletion: The right to request deletion of certain personal information, subject to legal and operational exceptions
  • Right to Restrict or Object: The right to request restriction of or object to certain processing activities in some circumstances
  • Right to Data Portability: The right, where applicable, to request transfer of certain information in a portable format
  • Right to Withdraw Consent: Where processing is based on consent, the right to withdraw that consent at any time
  • Right to Opt Out of Marketing: The right to unsubscribe from promotional emails by using the unsubscribe link or contacting us directly

To exercise applicable privacy rights, please contact us at support@outdoorfinery.com. We may need to verify your identity before processing certain requests.

12. Do Not Track and Browser Signals

Some browsers may transmit “Do Not Track” or similar privacy preference signals. Because there is not yet a universally accepted standard for interpreting such signals, our Website may not respond to all browser-based signals in the same way. Where legally required, we will honor applicable opt-out preference signals in accordance with relevant law.

13. Children’s Privacy

The Service is not directed to children under the age of 18, and we do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete it. If you believe a child has provided us with personal information, please contact us promptly.

14. International Transfers

Our business is operated in the United States, and your information may be processed, stored, or accessed in the United States or in other jurisdictions where our service providers operate. By using the Service and providing information to us, you understand that your information may be transferred to jurisdictions that may have privacy laws different from those in your place of residence.

15. Third-Party Websites and Services

Our Service may contain links to third-party websites, tools, platforms, or services that are not owned or controlled by us. We are not responsible for the privacy, security, or data-handling practices of those third parties. We encourage you to review the privacy policies of any third-party websites or services you access through links on our Website.

16. Changes to This Privacy Policy

We reserve the right to revise, amend, or update this Privacy Policy at any time in our sole discretion. When we make changes, we will update the “Effective Date” at the top of this page. Changes become effective upon posting unless otherwise required by applicable law. Your continued use of the Service after any updated Privacy Policy is posted constitutes your acknowledgment of the revised terms.

17. Contact Us

If you have any questions, requests, or concerns regarding this Privacy Policy or our privacy practices, you may contact us at: